
Dementia can feel confusing, exhausting, and unpredictable.
Simon was built to replace chaos with structure, and fear with understanding.
How Simon Works

Bitesize Videos
Rachel Whyte will guide you through each lesson, with expert advice to turn the unknown into actionable, every day success.

Printable Checklist & Guides
Each course comes designed with printable checklists for you and everyone involved.

Simon Companion App
Designed by experts and those with lived experience, The Simon App helps you achieve your goals and learnings.

Build & Learn together
Implement the courses together, and watch how just simple routines can make a huge difference for you and your family
Inspired by Personal Experience
In 2018, our co-founder Dan Brown’s mother-in-law, Frederique, was diagnosed with Alzheimer’s.
One afternoon at the market, a simple trip unraveled. She forgot her cash. Then her ATM pin. Then the code to enter her apartment.
Nothing dramatic on the surface, but it was another event that was stressful for all of us and highlighted what was happening.
Dan began asking a simple question:
If our phones already remember where we go, what we need to do, and who we need to call… why can’t they help when memory fails?
Simon was built from that question - bringing together familiar tools into one simple system designed specifically for people living with cognitive impairment and the families who care for them.

“I feel confident going on walks, visiting our kids, and just getting my haircut alone again. Thank you”
Dianne, UK
“Simon allowed my husband to go out with his friends and I don't have to worry about him at all. 5 stars.”
Maggie, UK
“Just adds another layer of comfort to taking my meds, Simon reminds me and lets my husband know too”
Gwen, US
The Courses
Taught by Rachel Whyte, leading you through everything you need to know about what's happening, how to deal with it and what to expect. It also includes anecdotes and experiences from those living with dementia.

Dementia Basics
Understand what is happening to you, what help is available to you and listen to lived perspectives.

Having Difficult Conversations
Learn the skills and knowledge to overcome difficult conversations with your family & friends.

Preventing Hospitalisations
7 Daily Habits that can help you stay out of the Hospital. How the Simon App can keep you on track.

Staying Safe
Teaching you the hacks to making your home and journeys safer, including how to fall safely.

Getting Financially Ready
The 8 legal and financial essentials to make sure you and your family are protected.

Insurance and Care Support
Walks you through how to navigate your healthcare system and get the support you need.

Across Our Users...
50%
Felt more independent after 4 weeks
75%
Agreed that daily routine management had improved

Join Simon Today
Learn everything you need to know, and make life easier for you and for your family.
Interactive Course
Learn from zero to hero, guided by Rachel, in bitesize and easy to follow along lessons
Companion App
Built from experience, and refined by experts - make everything easier with the Simon App
Printable Checklists
Implement your learnings with checklists, guides and templates to make sure you're right on track.















