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Prevent Emergencies.
Slow Progression.
Improve Quality of Life.

A step-by-step dementia care system for families who want fewer crises, clearer routines, and more calm days.

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Dementia can feel confusing, exhausting, and unpredictable.

Simon was built to replace chaos with structure, and fear with understanding.

How Simon Works

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Bitesize Videos

Rachel Whyte will guide you through each lesson, with expert advice to turn the unknown into actionable, every day success.

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Printable Checklist & Guides

Each course comes designed with printable checklists for you and everyone involved.

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Simon Companion App

Designed by experts and those with lived experience, The Simon App helps you achieve your goals and learnings.

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Build & Learn together

Implement the courses together, and watch how just simple routines can make a huge difference for you and your family

Inspired by Personal Experience

In 2018, our co-founder Dan Brown’s mother-in-law, Frederique, was diagnosed with Alzheimer’s.

One afternoon at the market, a simple trip unraveled. She forgot her cash. Then her ATM pin. Then the code to enter her apartment.

Nothing dramatic on the surface, but it was another event that was stressful for all of us and highlighted what was happening.

Dan began asking a simple question:

If our phones already remember where we go, what we need to do, and who we need to call… why can’t they help when memory fails?

Simon was built from that question - bringing together familiar tools into one simple system designed specifically for people living with cognitive impairment and the families who care for them.

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“I feel confident going on walks, visiting our kids, and just getting my haircut alone again. Thank you”

Dianne, UK

“Simon allowed my husband to go out with his friends and I don't have to worry about him at all. 5 stars.”

Maggie, UK

“Just adds another layer of comfort to taking my meds, Simon reminds me and lets my husband know too”

Gwen, US

The Courses

Taught by Rachel Whyte, leading you through everything you need to know about what's happening, how to deal with it and what to expect. It also includes anecdotes and experiences from those living with dementia.

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Dementia Basics

Understand what is happening to you, what help is available to you and listen to lived perspectives.

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Having Difficult Conversations

Learn the skills and knowledge to overcome difficult conversations with your family & friends.

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Preventing Hospitalisations

7 Daily Habits that can help you stay out of the Hospital. How the Simon App can keep you on track.

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Staying Safe

Teaching you the hacks to making your home and journeys safer, including how to fall safely.

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Getting Financially Ready

The 8 legal and financial essentials to make sure you and your family are protected.

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Insurance and Care Support

Walks you through how to navigate your healthcare system and get the support you need.

Stop Guessing. Start Managing Dementia With Confidence.

Clear lessons that explain what’s happening

Printable checklists so nothing gets missed

The Simon App to keep everyone coordinated

Support from people who understand

Join the April Cohort – $49 lifetime access

Enrollment closes March 28

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Across Our Users...

50%

Felt more independent after 4 weeks

75%

Agreed that daily routine management had improved

The Simon App

The best companion app for Dementia Care.

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The Simon Course doesn’t require the app to complete, but it’s suggested to use to improve the experience

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Join Simon Today

Learn everything you need to know, and make life easier for you and for your family.

Interactive Course

Learn from zero to hero, guided by Rachel, in bitesize and easy to follow along lessons

Companion App

Built from experience, and refined by experts - make everything easier with the Simon App

Printable Checklists

Implement your learnings with checklists, guides and templates to make sure you're right on track.

Join the April Cohort – $49 lifetime access
Enrollment closes March 28
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